Friday, 4 September 2009


This week there was news that an Indian Travel Agency, KV Tours and Travels, has launched a new line of holidays with the aim of saving marriages. Branded as divorce tourism packages, couples book to stay in hill station resorts or exotic foreign destinations and get to take a marriage counsellor with them. Somehow I don’t think there will be the demand for our own High Street agents to compete in such a market. That said I’ve long wondered why if people marry in exotic locations they don’t consider divorcing there too, and taking the lawyer along with them; honestly it would be no hardship from my point of view!

1 comment:

Andrea Tobin said...

I think you could be looking at a new niche market! You'll obviously need a marketing assistant.. hint hint!